Trust

Don’t let business copy get like an old mattress

Leave a Comment / Blog, Clarity, Simplicity, Trust / By

A mattress, just hanging around. Slumped on the wall. ‘Once people loved to flop onto me… now they just give me the swerve,’ it thinks. Pages packed with wordy out-of-date copy can have the same effect on your website. You keep walking round the mattress, wondering if you should call the council. It gets more […]

Don’t let business copy get like an old mattress Read More »

Punctuation step 3: why the apostrophe is your friend

Leave a Comment / Blog, Clarity, Trust / By

  Discover why the hard-working apostrophe deserves some TLC  Apostrophes are maligned and misused despite multi-tasking for us. We can’t make them study mindfulness, so a bit of effort is needed to master this code. Why bother?  ‘Everyone gets apostrophes wrong,’ I hear you cry. Well, many people still expect you get them right –

Punctuation step 3: why the apostrophe is your friend Read More »

Scroll to Top