Clarify details for your clients
Disability and inclusive design consultant Tracey Proudlock says: ‘We have enjoyed working with Rebecca for a year now. She has been:
- invaluable in making our materials more readable and accurate
- a great time saver. We focus on technical aspects of our projects and she ensures consistency
- a sounding board for new comms ideas that help us reach a bigger audience.
‘She turned a long, technical document [the Accessible Events Guide], into a straightforward guide for our customers.’
Tracey Proudlock is the founder of Proudlock Associates, and has worked on a wide range of major development projects in the private and public sector.
Make customers see your product, not your spelling
He’s a great entrepreneur. But Dry Drinker founder Stuart Elkington is first to say he’s not great at spelling or grammar. A few of his customers noticed and complained. So he asked me to ensure content on his online shop was accurate and consistent.
I also used the approachable Dry Drinker tone to write a ‘need to know’ page. This gives customers clear reasons to buy.
Stuart says: ‘She’s worth the money’.
The Dry Drinker offers a huge choice of tasty low and no alcohol beers. The Britvic Zero Alcohol Awards named it Independent Retailer of the Year 2016.
Let you concentrate on your strengths
‘’We’ve learned that managing a small business means delegating tasks to the pros. Having Rebecca help with our copy felt like a huge weight was lifted off my shoulders,’ says Karina Perdomo, managing director of The Quick Brown Fox video production.
‘Having met Rebecca at a Small Business Saturday event, I felt she would be the right fit for my business. Sure enough, she was able to replicate our brand’s tone of voice throughout our website and LinkedIn bios. Rebecca offers affordable quality. She’s easy-going but always on the ball.’
Karina and The Quick Brown Fox create brilliant promotional videos. They guide clients from writing scripts to posting videos on websites and social media.
Adapt your message as your business evolves
Return to work coach Sandie Dennis says: ‘Rebecca refined my content as my business developed and I decided to focus on employers as customers. She has ensured content on website, blogs, and promotional letters engage, are relevant and consistent. And she cares about what she does.’
Sandie runs Confidence to Return, a coaching service for employers who want to support employees returning to work after maternity leave and long-term sickness.
Tell the story behind your big picture
North London wedding photographer Beatrix Furhmann says: ‘Rebecca has helped improve my website text, and written blog posts about weddings.
‘She analyses and understands the purpose of specific articles, as well as how to represent my business as a whole. She’s not afraid to broach new territory, happily delving into SEO and WordPress for me. It was a real pleasure working with Rebecca and I’m looking forward to a long-lasting business relationship.’
Beatrix Furhmann Photography is based in Muswell Hill. Beatrix is a wedding nut, who also loves to do family portraits with a difference.
Get your content problems sorted, fast
Osteopath Ayshe Ibrahim says: ‘When clinic website needing editing very quickly, it was time I didn’t have. Rebecca was quick, reliable and efficient. She was meticulous in ensuring the website wording was responsible, with advice based on ASA rules.
‘I recommend Rebecca highly, for her professionalism and her patience and friendly nature. She is trustworthy, a joy to work with and really took the stress out of our situation. Using her services saved me a lot of time.’
Ayshe runs The Backbone Osteopathic Practice, with clinics in Muswell Hill and Southgate.