You’re an osteopath, not an editor
As an experienced editor, I can help you attract and retain patients while promoting your services responsibly. I can offer advice and suggestions based on current Advertising Standards Authority (ASA) guidance. Read this story to understand more…
An osteopath’s story
‘When a website emergency required wording on my clinic website to be edited very quickly, it was time I didn’t have. Luckily, I knew about Rebecca’s editing services. She was quick, reliable and efficient, and completed the work before the deadline. She was meticulous in helping to ensure the website wording was responsible, with advice based on ASA rules.
‘I recommend Rebecca highly, not just for her professionalism but also for her patience and her friendly nature. She is trustworthy, a joy to work with and really took the stress out of our situation. Using her services saved me a lot of time that was better used managing my clinics and treating patients and knowing the editing work was getting done gave me huge peace of mind.’
Ayshe Ibrahmin, Backbone Osteopathy
If you want more details of how I can help and my services read on…
Thomas Editing can help you:
Take action about website worries
The longer you leave it, the more daunting the problem gets. Don’t worry; I can save you that time. I can help you find a solution.
*You must always inform your insurer first if you receive a complaint.
Find out why ASA rules are important. Read my FAQs
Make your marketing inspire trust
You’re an osteopath, not an editor. I can check your spelling, grammar and punctuation, quickly and efficiently. I can offer advice and suggestions based on current ASA guidance.
Enhance your website without a costly redesign
Using clear and accurate words on your website will help prospective patients understand you and what you offer. I can help you choose the right words to achieve this, without an expensive redesign.
Thomas Editing services
My services are tiered based on your needs.
I can address the problem quickly if you want to change a specific aspects of your website or marketing content. (Remember, inform your insurer if you have received a complaint.)
Detect and treat
I will check the rest of your website and marketing and:
- make the words consistent, error-free, and easy to read.
- if necessary provide editing suggestions based on current ASA guidance.
- highlight content that would benefit from a rewrite
I can work with you to rewrite your website content to make it more engaging to attract and retain patients. For example:
- is your ‘about us’ copy letting you down?
- are the directions to your clinic and pricing structure unclear?
- have you got too many words that are not saying enough?
Every customer’s needs are different, so please get in touch to discuss how I can help and to enquire about prices.
I am an experienced editor, used to meeting commercial print and online deadlines. I have successfully completed the Committees of Advertising Practice (CAP) Misleading Advertising and Promotional Marketing e-learning courses, and have Intermediate membership of the Society for Editors and Proofreaders.
What advertising rules do I need to follow?
Osteopaths must agree to ‘legal, decent, honest and truthful’ advertising as part of the General Osteopathic Council (GOcS) Practice Standards. You must ensure your advertising complies with the Code of Advertising Practice, set down by the Committees of Advertising Practice (CAP). The rules are enforced by the Advertising Standards Authority (ASA). CAP gives specific advice for osteopathy, including the list of medical conditions that you can claim to treat.
What counts as ‘advertising’?
Any non-broadcast information on your website, leaflets and any other marketing material available to the public needs to comply with the code. Thomas Editing is happy to help with any content, in print or online.
What is the new ASA guidance I’ve heard about?
Osteopathy: ASA Review and Guidance for Marketing Claims for Pregnant Women, Children and Babies was released in November 2016, to ‘provide some general key principles and guidance on marketing osteopathy’. The report includes examples of claims that are likely to be acceptable, and those that are likely to mislead.
Is this new guidance useful?
The Institute of Osteopathy (iO) welcomes the guidance, saying it helps osteopaths promote the valuable contribution they make, particularly in the care of pregnant women and children, without the fear of inadvertently misleading the public. The guidance clarifies how you can promote your services in a balanced and objective manner. Thomas Editing can help you use the guidance to promote your services responsibly.
Why should I check my marketing now?
There has been a sharp rise in the number of complaints made to the GOsC about how osteopaths are advertising their services. The GOsC and iO are both encouraging osteopaths to review their marketing in light of the new guidance. Thomas Editing’s Quick Fix service can address specific issues quickly.
What are the benefits of a clear website?
According to the GOsC practice standards, information you provide about your professional qualifications, practice and services should be of a high standard and factually accurate. Thomas Editing can help prospective patients understand you and what you offer.
Are testimonials included in the advertising rules?
Claims made in testimonials are subject to the same standards of evidence as any other claim. So, even if your patients say you have successfully treated certain conditions, if it isn’t on the CAP approved list and you have no evidence to substantiate it, you can’t put it on your website. It is important to keep contact details and written confirmation that you’ve got permission to use testimonials. Thomas Editing can help you present testimonials in the right way.
Image copyright The General Osteopathic Council