Uncategorized

Mind the knowledge gap | Can customers understand your content?

Is your content clear? Or is there a big gap between what you and your potential customers know and understand? The knowledge gap The danger of the knowledge gap Knowledge gap example: not-so-smart meter reading Jargon has its place: it’s not on your website Just one more thing: interrogate your content No offence taken: it’s …

Mind the knowledge gap | Can customers understand your content? Read More »

Hmm, did they mean to say ‘artesian’ biscuits?

Artesian biscuits? Artesian = ‘relating to or denoting a well that is bored perpendicularly into water-bearing strata lying at an angle, so that water is supplied by natural pressure’. I think they meant: Artisan = ‘a skilled worker who makes things by hand’. Thomas Editing tip: We’ve all been there! When writing anything for publication, …

Hmm, did they mean to say ‘artesian’ biscuits? Read More »

Scroll to Top Skip to content