A fridge thinking about its future. It fancied a change of scene but is now missing the kitchen. ‘I had a worthwhile job there,’ it muses, remembering the milk and the butter dish.. ‘Out here, I’m just in the way,’ it sighs to the silent tarmac. A good fridge, in the wrong place. Needs moving. […]
Sans Forgetica is a new free font that’s scientifically designed to help you remember study notes. The little gaps in letters and a slight backward slant gives it ‘desirable difficulty’, which slows down reading and triggers memory. A font-based top tip for proofreading – especially your own work – is: change the font when you
Is your content clear? Or is there a big gap between what you and your potential customers know and understand? The knowledge gap The danger of the knowledge gap Knowledge gap example: not-so-smart meter reading Jargon has its place: it’s not on your website Just one more thing: interrogate your content No offence taken: it’s
Mind the knowledge gap | Can customers understand your content? Read More »
Artesian biscuits? Artesian = ‘relating to or denoting a well that is bored perpendicularly into water-bearing strata lying at an angle, so that water is supplied by natural pressure’. I think they meant: Artisan = ‘a skilled worker who makes things by hand’. Thomas Editing tip: We’ve all been there! When writing anything for publication,
Discipline, stories, shop windows … and cats. Why I’ve come to love Twitter Once, I was wary of Twitter; now I know I’m addicted. (I can give it up whenever I want, of course … ) Three attributes make it worthwhile – and have me hooked – as I set myself up as Thomas Editing: