Simplicity

Don’t let business copy get like an old mattress

A mattress, just hanging around. Slumped on the wall. ‘Once people loved to flop onto me… now they just give me the swerve,’ it thinks. Pages packed with wordy out-of-date copy can have the same effect on your website. You keep walking round the mattress, wondering if you should call the council. It gets more …

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Punctuation step 2: let’s consider colons

  Ready for the coding that joins thoughts and ideas? Used sparingly, these symbols can help you engage the emotions of your potential customers A colon is code for ‘here’s what I mean’. You can use them to introduce a list, or at the beginning of reported speech. She said: ‘I’m getting thirsty.’ A semi-colon …

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