Clarity

Don’t let business copy get like an old mattress

A mattress, just hanging around. Slumped on the wall. ‘Once people loved to flop onto me… now they just give me the swerve,’ it thinks. Pages packed with wordy out-of-date copy can have the same effect on your website. You keep walking round the mattress, wondering if you should call the council. It gets more …

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Punctuation step 1: discover the code you already know

Three steps to basic punctuation – the vital code you use already. Step 1: full stop, comma, exclamation mark. A 2-minute tutorial. Are you with me? From the Very Hungry Caterpillar, through Harry Potter, to every thriller or guide book you’ve ever read, the code of punctuation has made you pause, consider, expect, question, stop and …

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Punctuation step 3: why the apostrophe is your friend

  Discover why the hard-working apostrophe deserves some TLC  Apostrophes are maligned and misused despite multi-tasking for us. We can’t make them study mindfulness, so a bit of effort is needed to master this code. Why bother?  ‘Everyone gets apostrophes wrong,’ I hear you cry. Well, many people still expect you get them right – …

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