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Don’t let business copy get like an old mattress

A mattress, just hanging around. Slumped on the wall. ‘Once people loved to flop onto me… now they just give me the swerve,’ it thinks. Pages packed with wordy out-of-date copy can have the same effect on your website. You keep walking round the mattress, wondering if you should call the council. It gets more …

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Punctuation step 3: why the apostrophe is your friend

  Discover why the hard-working apostrophe deserves some TLC  Apostrophes are maligned and misused despite multi-tasking for us. We can’t make them study mindfulness, so a bit of effort is needed to master this code. Why bother?  ‘Everyone gets apostrophes wrong,’ I hear you cry. Well, many people still expect you get them right – …

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